Skills & Competencies for Sales Director

Sales Director job profile

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JOB SUMMARY for Sales Director

Directs sales organization operations and develops the tactics, operational plans, and processes to implement the organizational sales strategy, drive revenue growth, and accomplish financial objectives.

JOB RESPONSIBILITIES for Sales Director

Establishes and implements processes, tools, and structures to support the sales organization's operations. Oversees goal setting for departmental and group levels of the sales organization and uses data and technology to measure and monitor sales processes, identify issues, and enhance performance. Implements methods and systems to effectively analyze and monitor the industry, business environment, and competitors and expand the customer base. Uses market and customer insights to collaborate with internal stakeholders to identify and suggest new products. Builds effective sales and support teams with recruiting, mentoring, and development programs. May personally participate in or negotiate strategic or high-value sales.

Sales Director SALARY RANGE

BASE 50%
$202,827
TOTAL 50%
$280,226
Job Level
M04
Job Code
EX05000085
Education/Degree
Bachelor's Degree
Reports To
Top Management

Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Sales Director skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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12 general skills or competencies (Job family competencies) for Sales Director

1 Job Family Competencies – Business Development
Proficiency Level -4
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Lists the functions and features of tools used in business development.
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Level 2 Behaviors
(Light Experience)
Identifies business development opportunities through scoping customer and external industry engagements.
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Level 3 Behaviors
(Moderate Experience)
Supervises a team of intermediate sales business development professionals to focus on creating solutions.
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Level 4 Behaviors
(Extensive Experience)
Monitors the overall performance to evaluate the effectiveness of business development strategies.
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Level 5 Behaviors
(Mastery)
Develops solutions for business development programs to achieve optimum results.
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2 Job Family Competencies – Channel Sales
Proficiency Level -4
Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Lists the different channels' sales strategies.
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Level 2 Behaviors
(Light Experience)
Selects tools and methods to help the third-party company know about the sold products.
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Level 3 Behaviors
(Moderate Experience)
Uses product sales data from other channels to sell effective merchandising products.
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Level 4 Behaviors
(Extensive Experience)
Coordinates with cross-functional teams to maintain appropriate and channel inventory levels.
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Level 5 Behaviors
(Mastery)
Fosters positive relationships to maintain and create an efficient work environment.
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3 Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Director
Proficiency Level - 4
5 Competency for - Sales Director
Proficiency Level - 5

13 soft skills or competencies (core competencies) for Sales Director

1 Core Competencies – Planning and Organizing
Proficiency Level -5
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Explains the importance of planning and organization in building a good working environment.
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Level 2 Behaviors
(Light Experience)
Identifies key implications of ineffective planning and organization that affects decision-making.
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Level 3 Behaviors
(Moderate Experience)
Leverages key performance indicators to measure progress completion against performance metrics.
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Level 4 Behaviors
(Extensive Experience)
Manages the planning and sequencing of activities to create well-planned schedules and achieve goals on time.
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Level 5 Behaviors
(Mastery)
Establishes standards for planning and organization processes to align efforts with business goals.
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2 Core Competencies – Goal Setting
Proficiency Level -5
Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Lists commonly used goal setting and management tools.
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Level 2 Behaviors
(Light Experience)
Tracks and regularly reports the progress towards achieving goals.
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Level 3 Behaviors
(Moderate Experience)
Works with team and peers to break down strategic goals into operational objectives.
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Level 4 Behaviors
(Extensive Experience)
Reviews goals and ongoing business conditions to identify revisions, as necessary.
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Level 5 Behaviors
(Mastery)
Predicts the internal and external environmental changes and their effects on organizational goals.
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3 Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Sales Director
Proficiency Level - 4
5 Competency for - Sales Director
Proficiency Level - 5

Summary of Sales Director skills and competencies

There are 0 hard skills for Sales Director.
12 general skills for Sales Director, Business Development, Channel Sales, Knowledge of Customers, etc.
13 soft skills for Sales Director, Planning and Organizing, Goal Setting, Driving Results, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Director, he or she needs to be an expert in Planning and Organizing, be an expert in Goal Setting, and be an expert in Driving Results.

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